Do Colors Really Influence Your Customers And Audience?
You will think of a certain color when you are in a particular mood. Research shows that color does have an impact on our mood and perception. Colors can trigger a stream of emotional changes in marketing.
Website designs thrive on this knowledge of color psychology. Apart from being similar to the logo color, the theme colors on websites are also psychologically inclined. Haven’t you ever noticed that certain buttons on websites are always featuring a certain color?
In marketing, some of these colors have become widely known and used as substitutes and not on the whole page.
The red color is associated with power and urgency, as well as power and anger.
It’s only reasonable to want to be careful around red, especially when using it on a website design. Use sparingly if you need to use the shade.
In sales, red is responsible for pushing visitors to action.
For instance, after an excellent pedigree, impressive design, and mouthwatering offer, your call to action button can be set in red color.
This will create a sense of urgency in customers.
Consequently, when you see the color red in action during clearance sales and promo sales then it creates the sense that you must take action like buy or check out the sale right away. Black Friday sales advert is also set in red to give you that sense of urgency to buy the deals.
Your goal is to attract people to your store instead of the other. Your sales sign should be bright and scream importance.
This color is best used in contrasting colors and white spaces. It can also blend into sites where it is the primary color without being too loud. Green buy buttons are the best option if you would instead give your visitors the green light as if saying “go ahead!” rather than a red alert sale.
The over usage of green could signify moodiness and depression, so all designers should beware of not over-saturating your site with green. Moderation is advised when using the color on your brand.